Ranking the Insurance Commercials on Television – Updated

Ranking the Insurance Commercials on Television – Updated

Currently, here are the contenders;

Geico;
Nationwide;
State Farm;
AllState;
Esurance;
Farmers;
&
Progressive

Farmers

Farmers

#7. Farmers – A group of agents looking at insane “events” trying to hypothesize what happened makes me sad for people who got denied on their insurance because something crazy happened and the insurance company, of course…. wait for it…. denied the claim!!! Way to go Farmers! The only advertisement, bad enough to actually make me think, about hating insurance companies!

Flo_from_Progressive

Flo_from_Progressive

#6. Progressive – Flo the ritalin deprived awkward lady who works in what appears to be a clinic treating melanoma deficiency or albinoism. This spokeslady is so annoying that she makes me run screaming, to find the remote and change to find a better commercial like trojans vibrator infomercial. Yay, 3 vibrators!

nationwide

nationwide

#5. Nationwide – These are the commercials with the 120 lb stuttering dweeb who gags on his own saliva while making an “O” face about saving some freaked out customer some money. Seriously, this is what an advertising agency was paid a lot of money for, and in turn they created this Mr. Bean knockoff who is self labeled, “The Worlds Greatest Spokesperson in the World”. Save the drama for your mama. This would have been #6, but I’m sick of Flo.

gecko

gecko

geico-caveman

geico-caveman

geico_kash_roofers

geico_kash_roofers

#4. Geico – Coming in at #3, but right on the cusp of being a failure the Gei-co-nians have smuggled their commercials past us in many formats, and only an episode of “30 rock” finally brought their “Mascot Gate” to the forefront. Your honor, I introduce this evidence to support my case.

*Exhibit A – The Caveman
*Exhibit B – The Gecko
*Exhibit C – The talking googly eyed Money
*Exhibit D – The America’s most wanted wannabe host (I know there is another host reference here, but I am at a loss, I digress)
*Exhibit E – The random commercials of robotic sounding cartoon characters talking – just lazy.

So to try and keeping shoving insurance commercials down our gullets and getting us to like it, they have created a plethora of humorous characters. The gig is up. We have caught on, and we are putting down our collective foot? Feet?

Esurance

Esurance

#2. – EsuranceNEW – Esurance has some new commercials which sound like Jim from the Office, but also sounds like it might not be. Anyhow, they are spot on and I really enjoy the customer testimonial one. Again, well done Esurance! OLDER Ads – Props to esurance for simply getting our attention with the quirky cartoons, and just when reaching the tipping point of saturation, they switch it up to an entertaining Mr. Saver brand. The sleeper of the bunch. Bravo.

 

Boring state farm insurance
Boring state farm insurance

#1-B State Farm– I’ll give credit where credit is due.  State Farm realized their commercials SUCKED and changed gears.  Now they’re funny enough to be memorable in a positive way.  They mention money savings and make you laugh.  Success & Success.  Still not Mayhem, but really, who is…

OLD Commercial — The random insurance guy barely being audible outside anyplace USA eatery, mumbling something boring about something. This bland average person with a dull sweater and vanilla personality adds a pretentious white noise makes that makes me sleepy…. The other attempts at comedy in the state farm commercials about wishes and hot tubs and hot chicks and buff dudes makes their garish offerings stink of desperation and lack of creativity. Who’s laughing now?

mayhem

mayhem

#1-A – All State – Look, if you can’t laugh at any of the Mayhem commercials, you are probably just a miserable person. If you can’t put yourself in the place of, or know someone who has been “Mayhem”, then your lying to yourself… Oh man, this is Classic stuff here!

Here are three of my favorites;

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2 responses to “Ranking the Insurance Commercials on Television – Updated

  1. Pingback: Ranking the Insurance Commercials on Television « Sean Dreznin's Blog | Feed-O-Matic

  2. I received a suggestion to check out Esurance’s new ad’s.

    Which I have done.

    See my updated rankings, above. (1/18/2012)

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