Do you advertise in Print Media – If so, read this…

The End of Print Media

Mark Dillen’s precis of recent developments in the news media is staggering:

The news out of Philadelphia is that there is no news — no newspapers, that is. The Philadelphia Inquirer and the Philadelphia Daily News have joined the swelling ranks of American print media that have gone bankrupt. Last month, it was the Star Tribune of Minneapolis. Late last year, the Los Angeles Times and Chicago Tribune, owned by the same parent, declared their insolvency.

The two newspapers in Detroit, the News and the Free Press, now have home delivery only three days a week. The print version of the Washington Post is stagnant. Even the colossus of American journalism, the New York Times, no longer stands so tall, as several accounts have noted. In its own peculiarly self-conscious way, the NYT recently reported on its own economic plight, although its senior management refused to comment (!) to its own reporter on the company’s travails.

Internationally, the situation is not that much different. The wired world is reading fewer newspapers and, as publishers compensate by raising newstand prices, more readers are driven away. We are left with cable and satellite television, Internet media, and other evolving approaches.

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Click here for James Joyner bio

Steve Ballmer, also commented on Print Media’s future, saying in a recent discussion with Washington Post editors, the biggest of which, by far, is his proclamation that he thinks there’ll be “no media consumption left in 10 years that is not delivered over an IP network.” So as not to leave any doubt about that, he also went to further clarify that means there “will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.”

In a post on RxInformatics, an article on the printing costs of the NY Times is cited. Basically, it costs more to print the NY Times than to give its subscribers each a $350 Kindle. Even with this price tag, a brand new device for delivering the news costs less than the paper and print for news. Personally, I would be glad to have an Amazon Kindle. This would be a mega-deal for both parties involved. Some might think that not all subscribers would accept the Kindle but I think adoption would be quick and likely outpace Amazon’s ability to produce and deliver.

Certainly lots of different industries affected by the tremendous failure of print media to remain solvent, but the overwhelming consistency is that the future remains bleak and most likely if not a complete blackout, then certainly a ebb and flow pullback, like the ocean rushing away from the shore.

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One response to “Do you advertise in Print Media – If so, read this…

  1. Pingback: Do you advertise in Print Media - If so, read this… « Sean Dreznin …

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